![]() We seek friends, colleagues, and new business partners who are authentic. People who come across as phony and false are viewed with skepticism and often are not generally liked or trusted. What is authenticity? It is acting in a manner consistent with your beliefs. If we aren’t true to ourselves, we are doing the world a disservice-not to mention our families, our friends, and our customers! For that reason, you are wise to embrace your uniqueness and be true to yourself and what you stand for and believe in. When you are not true to your core, you run the risk of coming across as phony or false. ![]() ![]() So many times, we dress or act the part to get the part, and we wake up one day realizing that this wasn’t the part for us to begin with! It is so easy to get swept up in trivial things and drift away towards a person who is the opposite of who we authentically are and what we are truly about. ![]() By April Baker, TRA KEEP IT REAL: EMBRACING YOUR AUTHENTIC SELF If you aren’t true to yourself, you are doing the world a disservice ![]()
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